Shopify Marketing Strategies for Increased Sales

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective – if not even more so – when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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3 Reminders in Using Content Marketing to Generate Leads

Every company knows content marketing is important in generating leads. Your chances of ranking in the SERPs improve when you offer content that is helpful,informative,and authoritative. That said,it’s not enough that your content is long and winding. Here are some reminders in using content marketing:

Write for Users

It’s easy to just think the content you produce should be SEO-friendly,but with the latest improvements in Google’s search algorithm,much emphasis is on the intent of the query. This means that your ranking may be affected if your content is generic and robotic. Rather than focus on getting to the number one spot,work on giving valuable information,which will get you there faster.

Be Solution-Oriented

Customers want to get some value out of your content. If they have a problem,they want that solved instead of you just pushing your product onto them. Part of your lead generation strategy in HK is to identify where in the sales funnel your customer is,and help them along. To do this,offer information with a clear solution presented,and add a call to action to guide the customer to act. Provide links to other resources if they are not ready to buy,rather than switching to hard-selling.

Give Users a Clear Direction

As mentioned,not everyone who views your content is ready to buy. Those with a more generic query may be looking for information first,and you can retarget them later on. For now,your content goal is to be a person of authority,and hopefully have them visit multiple resource pages from your site. A well-structured website should help with this,particularly if you group internal pages strategically. For those who are ready to buy and use long-tail keywords,on the other hand,suggest your products as solutions that fit their query the most. If you can address their pain point,they will be ready to buy.

When it comes to content marketing and lead generation,always think of the sales funnel. Know where your customer is in the process so you can ease them along.

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